Hotel room furniture customizationquotient analysisThe entire hotel room furniture industry is in short supply, so the competition in the entire hotel room furniture market is becoming more and more fierce, and many brands are constantly seeking their own solutions. Whether it is industrial transformation or channel construction, positive change is a good start.

  With the continuous development of the market economy, the drawbacks of the hotel room furniture industry have become more and more obvious, and some companies have begun to face bankruptcy crisis. However, we cannot completely attribute the reasons to the market environment, and also include factors such as poor management, inability to keep up with channel construction, and excessive costs. Market development has its own laws. Only by eliminating inappropriate backward enterprises and abandoning elite enterprises and excellent enterprises can the overall level of the furniture industry show an upward trend. In such a fierce background, furniture enterprises must maintain a sense of crisis, and constantly improve their management level is the key.

  Overall, the overall environment is changing, and the furniture industry is adapting to this change. Developing internal skills is always the key to gaining a foothold in the market. Regarding the transformation and upgrading of the furniture industry, although it is only the focus of discussion in recent years, overcapacity, product homogeneity, disorderly competition and blind expansion have always been objective phenomena. Facing the problem of overcapacity, the transformation of furniture enterprises is also a problem that the industry has been discussing. However, industrial transformation is not a panacea. Enterprises need to start from their own level, in order to better adapt to the development of the market.

  First of all, hotel room furniture enterprises should strengthen the comprehensive strength, especially the R & D and innovation ability of products and services. In this oversupply market, without quality products, it is inevitable to lose the market. This outstanding performance is not only reflected in product differentiation, personalization, quality, environmental protection, etc., but also in product development efficiency and service level. Only when the company's product innovation always keeps pace with the times, or keeps pace with the times, can it obtain higher service premiums and profit margins.

  Second, the hotel room furniture enterprises should constantly improve the brand management awareness. In this era of product homogeneity, the company must establish brand awareness, establish brand strategy, and do a good job of brand promotion. Of course, the key to brand operation awareness is that the company should change from focusing on the material value of the product to the non-material value, continuously improve and enhance the cultural value of the product and the company, and allow consumers Become a loyal supporter of the company's brand culture, impress customers with services and win the market.

  At the same time, although the hotel room furniture industry is a traditional manufacturing industry, its humanistic attributes make the furniture industry continue to cross national boundaries and become a trend. Then, under the influence of this trend, it is obviously difficult for the furniture industry to adapt for a period of time. Therefore, in the face of transformation, furniture companies must get rid of the shackles of traditional thinking and cultivate the ability of innovative models. Custom furniture, smart home, Internet, supermarket model, e-commerce……Even in the face of real estate hardcover and modular changes, the furniture industry should continue to change and innovate, so that the industry can flourish and create a new future in change.